A red stripe on the heels hints at the origin of the shoe – since 1968, this stripe has been the distinguishing mark of LLOYD Shoes. Not only the shoes are distinctive in "LLOYD's World", the logistics system which supplies the stores is unique, too. TGW installed a materials handling system in Sulingen, Germany, which measures up to the company's high quality standards with an increase in productivity of 15 %.

For more than 125 years, LLOYD has been producing quality shoes and is currently exporting them to more than 60 countries worldwide – the company follows an expansion course. Even in Australia and Hong Kong, the company enjoys great success. About 6,900 pairs of shoes are produced every day, 1,900 of them in Germany alone. With more than 1,350 employees, LLOYD generated a sales revenue of about 134 million Euros (182 million US Dollars) in 2013. LLOYD shoe collections are sold in the company's own concept stores all around the world as well as by partner companies who distribute the brand with the distinctive red stripe.