Document Detail
Language: English
 

The Responsive Supply Chain: Managing Market Events in the Consumer Goods Industry
 

Company:

Logility
Consumer Goods Responsive Supply Chain


The focus of this Responsive Supply Chain benchmark report is on the market events that impact demand. There are six key market event categories:
- Rapid changes in customer affinity
- Sudden natural disasters
- Unforeseen contamination and disease
- New product innovation
- Changing economic forces
- Expanding international markets

These events cannot be controlled but can be effectively managed if the right processes and technologies are in place.

 



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