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Demand & Supply Chain Management Evolution

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Language: English

Third Party Logistics - An Engagement Model for 3PL Growth


Company: BlueYonder
Tag: Third Party Logistics

Manufacturers and retailers are looking to 3PLs for help in keeping pace with fast-changing consumer demand. JDA for Third Party Logistics provides an engagement model that helps 3PLs leverage these opportunities while creating rapid time-to-value and low total cost of ownership.

The past 10 years have seen tremendous change in the world marketplace. The consumer is now firmly in charge, and aided by new mobile technologies and social networks, has completely changed the buyer-seller relationship on a global scale. Manufacturers and retailers are scrambling to keep up with this frenzied rate of change and are looking to third party logistics providers (3PLs) for help in meeting the many associated challenges. JDA for Third Party Logistics enables 3PLs to differentiate themselves in this new, global, demand-driven marketplace by quickly and profitably helping customers adapt to consumer change, providing rapid time-to-value and low total cost of ownership.

The 3PL Engagement Model
JDA understands that the 3PL world is different from, and more challenging than, other industries due to 3PLs’ central role as service providers and logistics innovation leaders to the customers they serve. This requires 3PLs to be a combination of salesmen, logistics efficiency experts, and industry knowledge leaders for each customer’s market segment. Increasingly, it also requires 3PLs to understand international logistics practices across the regions in which their customers operate. This is a tall order, but one JDA is uniquely positioned to help 3PLs master.

It begins with JDA’s 3PL Engagement Model for 3PL growth. JDA recognizes that our 3PL customers’ success is our success since the more business our customers sign, the more of our systems and services they need. JDA works hand-in-hand with our 3PL clients to sell their business to their potential customers, rapidly implement our industry-leading solutions and support our joint customers over time. We bring to the table 30+ years of both logistics efficiency expertise and deep domain knowledge for the many industries we serve, including automotive, consumer goods, food and beverage, high tech, industrial manufacturing, pharmaceuticals/life sciences, retail and wholesale distribution. This can be extremely helpful as 3PLs enter new verticals such as cold chain or pharmaceuticals.



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