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Putting the Wholesaler in the Driver's Seat. Best practices from the retail industry to improve profitability and gain competitive advantage.


A.T. Kearney
Supply Chain Supply Chain - Strategy Supply Chain - Competition

Wholesalers are more than intermediaries in the relationship between manufacturers and their customers. They are value chain partners. To remain competitive in today’s changing landscape, more wholesalers are deploying retail strategies--strengthening their price negotiation tactics to increase purchasing power and profits.


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