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Responding to the Cross-Channel Challenge


Demand Planning Supply Chian Integration Supply Chain Optimization

Until recently, major changes in sales practices have had surprisingly little impact on the core operations of most businesses. As companies introduced new sales channels – whether a direct sales force, catalog call centers or eCommerce sites – they could often operate each of these channels independently. Each channel could maintain an independent product selection, pricing, inventory and delivery policies. Channels were so well segregated that in some cases, companies chose to outsource web and catalog operations altogether.

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