Case Study Detail
Language: English

EL CORTE INGLES: El Corte Ingles. Business rules and analytics help optimize product shipments, improving home delivery service

 El Corte Ingles
Logistics & Distribution Shipment Optimization Outbound Logistics

El Corte Ingles (ECI) is the largest department store group in Europe (the retailer has 550 stores in Spain and Portugal alone), and second in the world standing between Sears and Macy’s. With a vast retail format offering, including department stores, supermarkets, hypermarkets, convenience stores, on-line stores, a successful TV sales channel, and a huge assortment, competition is intense in all fronts.
Business need:
ECI wanted to create a seamless customer experience, regardless of shopping medium (in-store, online, television, etc.), but its back-end order and return systems did not communicate well with each other, trapping customer orders from different ECI retail channels and formats in separate systems.
A commerce solution with embedded analytics now integrates all of this retailer’s different delivery channels, creating a seamless order, delivery and return process for the consumer.
El Corte Ingles expects to achieve a higher level of customer service, reduced delivery times of orders, inventory visibility through various channels and better coordination of all actors in the supply chain.

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