Case Study Detail
Language: English
 

ERKE: Erke Implements Oracle Retail Planning to Enhance Customer Experience
 

Company:
 Erke

Sector:
 Textiles & Clothing
Tag:
 Retail
 Planning & Scheduling
 


Erke, the Chinese apparel and accessories brand company, is using Oracle Retail Merchandise Planning and Optimization solutions to provide an integrated planning practice that underpins its evolving retail model supporting more than 6,000 stores and a global distribution network across 30 countries. As a well-known domestic apparel and accessories brand company, Erke is accelerating the upgrade of its retail business model and understands the value advanced planning tools can deliver in empowering retailers to optimize planning, assortment and inventory to impact the customer experience, a key strategy in Erke’s “customer first” philosophy.
Erke has deployed Oracle Retail Merchandise Financial Planning and Oracle Retail Assortment Planning to help integrate planning capabilities across its operations including subsidiaries, to gain actionable insights that inform and align daily business decisions with strategic objectives.

The implementation is providing a consistent, yet flexible approach to strategic and detailed financial plans to help Erke improve the accuracy of business plans and identify opportunities for more profitable inventory investment.
With greater insight into business data, Erke can better align assortment to meet demand, maximizing opportunities, improving margins and increasing customer satisfaction.
Erke selected Oracle Retail over other solutions to provide apparel and accessories retail capabilities integrated within a scalable, flexible planning platform that could support the needs of the growing consumer requirements.
Accenture, a Diamond-level member of the Oracle PartnerNetwork (OPN), supported implementation of the Oracle Retail solutions.

 





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